FITNESS LIFE MARKETING….”Imagine selling a health club membership without selling.

FITNESS LIFE MARKETING....\"Imagine selling a health club membership without selling.

“Imagine selling a health club membership without selling. If you have ever given this much thought, I have some good news for you…”
 

We’re continually asked by health club owners across the country how to get new sales people (or even non salespeople) to be more effective in selling health club memberships. We recently completed an assignment with a health club that was struggling with their new hire membership reps and here is what we told them.

FITNESS LIFE MARKETING….”Imagine selling a health club membership without selling.

The sales approach is simple… first, you must genuinely care about your health club member and guest. Always put them first. As a result, you will gain not only a membership, but also their trust and their referrals. Commit yourself to making a difference in your members and guests lives, and you will prosper-you’ll be selling, but you’re not selling.

Ok, so how do we do it? Here are some proven approaches that can help you sell more health club memberships without selling.

FITNESS LIFE MARKETING….”Imagine selling a health club membership without selling.

1. Put your health club guest first!

Get to know your guest first before you start talking about yourself and everything your club has to offer. Be more interested in their goals…instead of what you have to say. Ask questions about their fitness background and what’s most important to them. Don’t rush to present your memberships. Ask questions early on that help you uncover your guests’ needs. Put your personal agenda to make the sale on the back burner for now. Your membership presentation will come in due time.   
Stay focused on your guests’ wants and needs, not your own.  

 “…six valuable words to be spoken often in your health club: What can I do for you? Here are five others to be spoken in your health club: How can I help you? “

 2.Be genuinely interested in your members and guests

First of all, you don’t push. Stay focused on your guests’ wants and needs, not yours. You don’t chase after your health club guests. The eventual membership sale is not the first and only thing on your mind. Instead, you show you’re genuinely interested, you’re willing to listen, you want to help, and you’re on the lookout for a way you and your health club can make a difference to your guests and members.

3. Be willing to ask

Here are six valuable words to be spoken often in your health club: What can I do for you? Here are five others to be spoken in your health club: How can I help you?

Asking these questions to your member and guest reflects your genuine interest in their well-being. When you show this interest in helping someone else, they will feel, “Wow, this person is really interested in helping me.” And that’s exactly what all of your members and guests want. That’s the atmosphere you want to create in your health club.

“In a nutshell, selling health club memberships without selling is a method to get club guests to come to you because your health club reputation is based on the fact you’re not just out there to make money, you’re out there to make a difference in people’s lives.”

 4.Give your members and guests more than they ever expected

Find out all you can about your members and guests. Ask them what would make a difference for them in your health club. Then, get to work and get it done. If you want to provide super service and have your members and guests become raving fans, then go the extra mile and show you genuinely want to help them to get to where they want to go and get the results they desire. What do you want your health club to be famous for?

5.Be accessible

Make yourself accessible to your health club members. Make it easy for your members to reach you, either by email or by phone. Let your members know that if they have a problem, you are available to them. Also, check in with your members to find out how they’re doing. Just because you get the membership sale doesn’t mean that it’s over and done with for your members.

FITNESS LIFE MARKETING….”Imagine selling a health club membership without selling.

In a nutshell, selling health club memberships without selling is a method to get club guests to come to you because your health club reputation is based on the fact you’re not just out there to make money, you’re out there to make a difference in people’s lives.

Ask yourself this question “Am I applying these proven steps with my members and guests?” If the answer is “yes,” congratulations. You’re making a difference in your health club. If the answer is “no,” then I suggest you to do the following.

Each week select one of the 5 approaches listed above and start applying it with your members and guests. Notice how your members and guests respond to you and notice how it makes you feel when you provide these 5 steps in your health club.

Now, let’s start selling…without selling!

FITNESS LIFE MARKETING….”Imagine selling a health club membership without selling.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2
 Article Research Contributor: Amerishape Weight Loss

Fitness Life Marketing…..Marketing to Help Your Club Shine in the Summertime

Fitness Life Marketing.....Marketing to Help Your Club Shine in the Summertime

 

 

 

 

 

 

 

 

 

 

Fitness Life Marketing…..Marketing to Help Your Club Shine in the Summertime

The dog days of summer may be upon us, but that is no reason to slow down on your marketing efforts. In fact it is the perfect time to re-examine your fall marketing plan, and if you’re lucky, even bring in a few new clients now! Ask yourself the following: Fitness Life Marketing

• How much can we afford to spend in advertising, even if it doesn’t immediately bring in more funds?

• Why would anyone choose to do business with us? What need do we fill? And do we convey that in our advertising?

• What is the best use of our ad dollars?

While you are mulling over these questions, consider infusing one or several of the following marketing ideas into your plan.

Direct Mail
Fitness Life Marketing
Once you have decided on a marketing message, it is time to get the word out. You have two options when it comes to direct marketing. If you have the marketing dollars to support it, you can enlist the help of an ad agency and produce a beautiful campaign including postcards, door hangers, and ads for local newspapers and magazines. If not, consider using a direct marketing house that focuses on this industry such as Get Members. Such companies offer a costeffective, almost effortless option with palatable results. Either way, you must first decide on a focused campaign that allows you to stand out from the crowd.

Search Engine Advertising
Fitness Life Marketing
Advertising your club on major search engines such as Google and Yahoo! can further increase the exposure of your club to new clients. And you can actually target this advertising more than you might think allowing you to bring continuity to your overall advertising message. And if you are currently asking how potential members have found you, you already know that the Internet has become one of, if not the most popular mediums among consumers who are interested in joining health clubs!

Joint Promotions
Fitness Life Marketing
While you are relaxing some summer evening, take some time to look outside the box. Jot down several non-competing businesses in the area that you consider to be successful. Ask yourself, “How can we partner on a unique promotion that will benefit all parties?” This proven strategy produces dramatic results – for very little expense. It can also solidify your place within the community.

Niche Markets
Fitness Life Marketing
Summertime is no time to rest on your laurels. Take the opportunity to research emerging trends and niche markets. Between trade publications, member surveys, and the Internet, you have the opportunity to cross the threshold of autumn armed with the knowledge to set yourself apart from your competition. But don’t stop there; develop customized versions of your advertising appealing to the prospects in each niche. Offer specific solutions to meet unique needs and you’ll uncover new groups of customers eager to buy from you. And if you spot a new trend within your community before your competitors – and take action – you will most likely become the market leader in your area.

Opt-In Email Marketing
Fitness Life Marketing
Depending on your locality, your members may be out in the great outdoors or retreating from the heat at home. Either way, you can still reach out to them with a gentle reminder to stay in shape, or to bring a friend to your refreshing pool. You might even want to organize a member appreciation event that allows your members to enjoy your facility with friends and family. Whatever you decide to convey, sending email blasts to current and potential members in your area who have chosen to receive fitnessoriented emails from you is a great way to drum up business now as well as in the coming months. The key is to engage your audience without annoying them. As a rule of thumb, do not email market to your members more often then every 20 days, or you will find your opt-out list growing faster than your member base.

Adventurous Ideas
Fitness Life Marketing
If you can’t beat them, join them! If you members aren’t coming in the club right now, maybe you should consider taking your club to them. Simply organize a few summer outings to popular spots in your state. Sign up members and potential members for group activities with a healthy edge. Each adventure allows participants to enjoy healthy activities with like-minded individuals. The buzz you create around these mini adventures is the perfect plan to end the summer doldrums and increase activity in the club.

While many of your members and potential members may be on vacation this summer, your marketing efforts need not be. Summertime is a great time of year to revisit your marketing plan and experiment with creative new ideas. The end result will be a summer sprinkled with new members and a cornucopia of new memberships by Thanksgiving.

Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2

 Article Research Contributor: Amerishape Weight Loss

Fitness Life Marketing…..Marketing to Help Your Club Shine in the Summertime

Fitness Life Marketing: Zack Hunt…… An Easy (And Effective) Fitness Marketing Method That Works 24/7 without Any Work

 

 

 

 

 

 

 

    

       Zach Hunt is the owner and head fitness trainer of Physzique, a semi-private fitness training studio in Spokane, WA. Check out http://www.SpokaneFitnessCoach.com to see how Zach has implemented the web strategies that have put his business marketing on auto-pilot.

  

 

 

An Easy (And Effective) Fitness Marketing Method That

Works 24/7 without Any Work!

 

 

By far and away my favorite way to marketing my Personal Training Business is through the Internet.

 

Not only is it fun and easy (once you know what to do), it works for you on auto-pilot without you doing any work.

 

Imagine a system that doesn’t require any work on your part and just spits out phone calls to you and phone numbers from online forms of people that are hot and bothered and ready to purchase your training today. That’s what my website does.

 

First a little background info, a website does require upfront effort, there’s no doubt in that, but once you have things in place, you don’t really need to make many edits or tweaks, or at least not more than an hour a month.

 

Just the other day I was looking at my website statistics (traffic, conversions, etc.) and I just have to share this with you.

 

Most people target keywords like city personal trainer, city fitness, city weight loss, and it is obvious that you should rank for keywords like:

 

    * (local city) personal trainer

    * (local city) fitness

    * (local city) weight loss

    * And so on with about 37 other keywords relating to fitness

 

But once you’re rank in top positions on Google and preferably multiple listings for those keywords, where do you go from there?

 

I have to warn you this gets a bit strange, but check this out.

 

While checking my stats I noticed a lot of my conversions / clients are coming from some pretty bizarre sources and keywords. Here’s a few of the keywords that people have found me through.

 

    * Spokane cabinets – started as a joke to show a few friends of mine how to rank for a keywords, but now I’m #1 for that keywords without hardly any effort

 

    * flying monkeys Spokane – this is pretty bizarre, in fact who searches this?

 

    * anytime fitness cost – didn’t even try to rank for this keyword but no like #4 or 5 on a national level

 

    * best cinnamon rolls Spokane – don’t think I rank high for this one anymore, but obviously I didn’t try to rank for this one

 

    * I want to be fashionable – interesting is all I have to say, I don’t think I rank high for this one anymore

 

    * Spokane snow march 9th – It snowed yesterday here in Spokane, WA quite a bit, and just because my site is becoming like an authority site for

 

And my personal favorite >>>> Spokane News

 

I ranked for this one a little while ago while having fun with keywords. I was like #3 or 4 for a month or so then stopped caring about it. This was above other TV stations / local newspapers. One of the only sites above me was the big local newspaper. I didn’t even try that hard, only fired a few good links at this site.

 

Normally I wouldn’t care if people visit my site unless they convert, but that’s the great thing is they did convert, I had even asked where they came from and what article they got to. They read that article, went to my conversion page and wham they’re contacting me.

 

So the point here is, there are a lot of people directly searching for personal training in the search engines. But there are also a lot of people not searching for personal training; however, they are still online. If you can get them to somehow stumble on your website and find out that they do indeed want personal training, then that’s when you strike gold.

 

Here’s where it get’s interesting, about half or so of my clients that come from my website are from people not even seeking out training or fitness solutions they just happen to stumble upon my website.

 

They read my entire website through, watch the video, they get hot and bothered and they discover that they do want to get in better shape. They may have never even considered training as an option before, or they may have though personal trainers are for the rich only, especially with most people’s current mindset of the economy and so on.

 

So here’s what you should do. Have your website be a local authority website for your city. Have a ton of content, a ton of worthwhile pages, and make it so people want to come back, fire a ton of back links at it, rank for a ton of keywords and you’re all set. It’s not hard; it just takes effort up front.

 

This strategy does require effort, but oh boy is that effort worth it.  Soon you’ll have people chasing you down and a waiting list longer than you can handle.

 

 

 

 

An Easy (And Effective) Fitness Marketing Method

 That Works 24/7 without Any Work!

 

 

 

 

 

Fitness Marketing

Q: What type of Fitness Life Marketing promotion would be best for my health club; cash down or monthly contracts?                                                                                                        www.fitnesslifemarketing.com

A:  We evaluate each fitness centers demographics and take into consideration what the fitness gym owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the health club’s monthly bank draft is at the top of Fitness Life Marketing’s list.

 Click Here For Video!     http://www.youtube.com/watch?v=vs4xNSlFHKE

Q: How are the expenses handled with Fitness Life Marketing ?

A: With our turnkey fitness marketing program all expenses are handled by Fitness Life Marketing . First we prepare a fitness marketing agreement that is signed off on by both parties. Fitness Life Marketing then advances all the necessary costs to run the health club marketing campaign. The fitness center has nothing to risk. Most health club marketing campaigns at Fitness Life Marketing conducts brings in between 75 to 150 new members and more…..Check out www.fitnesslifemarketing.com

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