By JOSH AULT
6 News Reporter
KNOXVILLE (WATE) – It has been three months since a new fitness club opened its doors in Knoxville. 6 News first told you about the business back in May.What makes this club unusual is the patrons use poles to exercise on. Recently, the club’s owner says she has been harassed because some feel it is a strip club.On Saturday, we were invited to a beginner’s class at Pole LaRotic Fitness located on Broadway Avenue. Many of the new members were excited that this type of fitness could be found in Knoxville. They do not consider it stripping.”It is more of a workout, and dance class,” said Camelia Mulhall, a first time participant, “It doesn’t have that I’m in a strip club feel to it. It is just a bunch of women getting together acting silly, and getting fit at the same time.”When Nastassia Ligon, the club’s owner, opened the gym, she never thought she would have problems with the community.She was wrong. “We have had several harassments,” said Ligon. “They have been throwing trash in front of the building. They have cut our phone wires, and been calling harassing us, and filing complaints with the city and saying that this was a strip club.”
Ligon showed us a rusty nail that had been driven through their outside phone wire this week. She filed a police report, and more patrols are going to be done in the area for the next few weeks.Ligon just wants people to know that this is not a strip club.”Basically, this is a place, a new fun and way to get fit, instead using the treadmills and the same old exercises,” said Ligon. “The women come here to build their confidence, and have fun.”Ligon is planning an open house in September, so the entire family can come by and see what pole fitness is all about.Those who have already signed up hope others can see the benefits of this vertical exercise.”Lighten up, get over it,” said Bridgette O’Dell, who completed her first class Saturday. “It is not bad. It really isn’t. I think it is more about is making women aware of their bodies and making them appreciate their bodies, and it is just a different way to get fit. I like it.”Ligon says because of all the complaints to the city, building permit officials have raised concerns about having a gym in this part of town.She says they will be making a final decision about if they get to stay here in August.Pole LaRotic Fitness already has more than 800 members.
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The Soffer Organization formally announced that LA Fitness plans to open a facility at the SouthSide Works in the former 23,189 square foot location of Joseph-Beth Booksellers on the corner of 27th and Carson Streets.The two-level fitness center plans to open by the end of the year and employ 40 people. It will be the seventh location in the Pittsburgh area for LA Fitness LA Fitness Latest from The Business Journals Gym business undergoes upheavalEdwards Marq*E renovation unveiled, retail space lostNine West to close at SouthSide Works Follow this company .Damian Soffer, president and CEO of the Soffer Organization, called LA Fitness a “perfect addition” for the development and the South Side as a whole.
William Horner, senior vice president and chief real estate officer of LA Fitness International, said the new location is expected to appeal to residents of the South Side, Mount Washington and Oakland.The location will offer more than 80 pieces of the latest cardio equipment with individual viewing screens, circuit training, and free weight areas as well as group fitness classes that include indoor cycling, dance, Pilates and yoga in a facility somewhat smaller than other LA Fitness locations in the region.LA Fitness has begun distributing fliers to recruit new membership for the new South Side location, offering month-to-month no contract memberships with $99 registration and monthly dues of $29.99.
By: Tim Schooley covers retail, real estate, small business, hospitality and media for the Pittsburgh Business Times
The Soffer Organization formally announced that LA Fitness plans to open a facility at the SouthSide Works in the former 23,189 square foot location of Joseph-Beth Booksellers on the corner of 27th and Carson Streets.The two-level fitness center plans to open by the end of the year and employ 40 people. It will be the seventh location in the Pittsburgh area for LA Fitness LA Fitness Latest from The Business Journals Gym business undergoes upheavalEdwards Marq*E renovation unveiled, retail space lostNine West to close at SouthSide Works Follow this company .Damian Soffer, president and CEO of the Soffer Organization, called LA Fitness a “perfect addition” for the development and the South Side as a whole.
William Horner, senior vice president and chief real estate officer of LA Fitness International, said the new location is expected to appeal to residents of the South Side, Mount Washington and Oakland.The location will offer more than 80 pieces of the latest cardio equipment with individual viewing screens, circuit training, and free weight areas as well as group fitness classes that include indoor cycling, dance, Pilates and yoga in a facility somewhat smaller than other LA Fitness locations in the region.LA Fitness has begun distributing fliers to recruit new membership for the new South Side location, offering month-to-month no contract memberships with $99 registration and monthly dues of $29.99.
By: Tim Schooley covers retail, real estate, small business, hospitality and media for the Pittsburgh Business Times
Muscle Beach® Comes to the Carolinas
– Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has converted a former Nautilus Fitness Center in Orangeburg South Carolina to their prestigious brand.Wilbraham, MA, July 19, 2011 — Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has converted a former Nautilus Fitness Center in Orangeburg South Carolina to their prestigious brand.“As the entity that led to the establishment of Gold’s Gym® and a number of other well-known fitness chains, it should come as no surprise to anyone that we’re now the brand of choice throughout the industry,” comments Muscle Beach® Founder and Chairman, Danny Lucien “The Solution” Tschirret.With over 30,000 square feet of space, the facility offers a fitness center, group exercise studio, basketball court, racquetball court, martial arts dojo, and a swimming pool. It is owned by Ramon and Asha Rodriguez, who have operated the club for more than 25 years.
“With Muscle Beach®, we instantly went from ordinary to legendary; from a club with virtually no identity to one with worldwide recognition and mass appeal. And all we had to do to accomplish that was to change our signage. It was that easy,” comments Asha.“We were looking for a well-established name, but didn’t want to get hammered with huge franchise fees or have our method of operation restricted,” adds Ramon.The couple looks forward to continuing the long rich history and tradition of Muscle Beach® in Orangeburg South Carolina, where they will operate their facility as a Muscle Beach® athletic club.To open a new Muscle Beach® fitness business or convert an existing one to their prestigious brand, call 413-575-5320 or visit www.musclebeachbrand.com. About Muscle Beach®:An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world’s largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold’s Gym® and a number of other well-known fitness chains.An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc.
Contact:
Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham, MA 01095

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