A Virginia company that owns five Gold’s Gyms in the Triangle is converting the health clubs to a new name and promising various improvements for members.McLean, Va.-based Titan Fitness is changing the local Gold’s locations to Fitness Connection clubs. Members will start to notice new signs as early as next week, said Titan spokesman Matt Amodeo.Health clubs changing hands often create hassles related to fees, contracts and other changes that spur complaints among members. But Amodeo said this transition should be seamless for local customers.The clubs’ staff, contracts and prices won’t change. The parent corporation is also the same and Titan plans to add new equipment, age-specific fitness programs, dietitians and other services.”We want to adopt an overall wellness approach,” Amodeo said. “We have more flexibility as an independent chain to add things members have been asking for.”Titan recently bought the Houston-based Fitness Connection chain and ended its affiliation with Gold’s. Titan owns 17 clubs in the Triangle; Greenville, N.C.; Houston, Texas; and Nevada.But one change will effect local members who travel. Previously, they could use other Gold’s Gyms across the country for free.Now members will have access to more than 9,000 clubs in other cities affiliated with the International Health, Racquet & Sportsclub Association. Many will offer free access, but some will charge a small fee, Amodeo said.The conversion of the Gold’s locations in this market will happen over the next three or four months, including various marketing and education efforts to explain the switch, Amodeo said. After that, Titan will look to add more Fitness Connection clubs in this region.The Gold’s Gyms that are converting to Fitness Connection are located in Raleigh at North Hills, on Six Forks Road and on Glenwood Avenue; in Cary on Kildaire Farm Road; and in the Durham side of Research Triangle Park on Emperor Blvd.
A Virginia company that owns five Gold’s Gyms in the Triangle is converting the health clubs to a new name and promising various improvements for members.McLean, Va.-based Titan Fitness is changing the local Gold’s locations to Fitness Connection clubs. Members will start to notice new signs as early as next week, said Titan spokesman Matt Amodeo.Health clubs changing hands often create hassles related to fees, contracts and other changes that spur complaints among members. But Amodeo said this transition should be seamless for local customers.The clubs’ staff, contracts and prices won’t change. The parent corporation is also the same and Titan plans to add new equipment, age-specific fitness programs, dietitians and other services.”We want to adopt an overall wellness approach,” Amodeo said. “We have more flexibility as an independent chain to add things members have been asking for.”Titan recently bought the Houston-based Fitness Connection chain and ended its affiliation with Gold’s. Titan owns 17 clubs in the Triangle; Greenville, N.C.; Houston, Texas; and Nevada.But one change will effect local members who travel. Previously, they could use other Gold’s Gyms across the country for free.Now members will have access to more than 9,000 clubs in other cities affiliated with the International Health, Racquet & Sportsclub Association. Many will offer free access, but some will charge a small fee, Amodeo said.The conversion of the Gold’s locations in this market will happen over the next three or four months, including various marketing and education efforts to explain the switch, Amodeo said. After that, Titan will look to add more Fitness Connection clubs in this region.The Gold’s Gyms that are converting to Fitness Connection are located in Raleigh at North Hills, on Six Forks Road and on Glenwood Avenue; in Cary on Kildaire Farm Road; and in the Durham side of Research Triangle Park on Emperor Blvd.
HOUSTON — Titan Fitness has completed a $4.6 million equity offering, raising the amount from three investors. The owner and operator of 15 Fitness Connection health clubs in Raleigh, N.C., Reno, Nevada, and Houston, Texas is backed by WestView Capital Partners, a $500 million private equity fund based in Boston, and National City Equity Partners, a Cleveland based private equity fund.Executives and directors named in an SEC filing disclosing the capital raise include:
– Jeffrey Skeen, CEO
– A.J. Mushtaq, CFO
– Aaron Lieberman, CDO
– Dal Clayton, COO
– Josh Harwood, SVP
– John Turner from Boston-based WestView Capital Partners
– Matthew Carroll from WestView Capital Partners
– Richard Williams from WestView Capital Partners
– Steve Pattison from Cleveland-based National City Equity Partners
Prior to forming Titan Fitness, Skeen was a principal and the CEO of Titan Management Solutions (TMS), where he worked with Gold’s Gym franchisees in opening and operating gyms throughout the U.S. Before that, Skeen was a principal and CIO of Gold’s Gym International for four years.Headquartered in McLean, Va., Titan creates, acquires, and operate health clubs and says that it intends to purchase health club chains with strong management teams in place that have a focus on growth. Titan says that it will provide the processes, systems and tools for each regional management team to operate as fitness franchise in their respective markets.Earlier this month, Gold’s Gym International announced that it has agreed to part ways with Titan Fitness.
By Brian Wolak
HOUSTON — Titan Fitness has completed a $4.6 million equity offering, raising the amount from three investors. The owner and operator of 15 Fitness Connection health clubs in Raleigh, N.C., Reno, Nevada, and Houston, Texas is backed by WestView Capital Partners, a $500 million private equity fund based in Boston, and National City Equity Partners, a Cleveland based private equity fund.Executives and directors named in an SEC filing disclosing the capital raise include:
– Jeffrey Skeen, CEO
– A.J. Mushtaq, CFO
– Aaron Lieberman, CDO
– Dal Clayton, COO
– Josh Harwood, SVP
– John Turner from Boston-based WestView Capital Partners
– Matthew Carroll from WestView Capital Partners
– Richard Williams from WestView Capital Partners
– Steve Pattison from Cleveland-based National City Equity Partners
Prior to forming Titan Fitness, Skeen was a principal and the CEO of Titan Management Solutions (TMS), where he worked with Gold’s Gym franchisees in opening and operating gyms throughout the U.S. Before that, Skeen was a principal and CIO of Gold’s Gym International for four years.Headquartered in McLean, Va., Titan creates, acquires, and operate health clubs and says that it intends to purchase health club chains with strong management teams in place that have a focus on growth. Titan says that it will provide the processes, systems and tools for each regional management team to operate as fitness franchise in their respective markets.Earlier this month, Gold’s Gym International announced that it has agreed to part ways with Titan Fitness.
By Brian Wolak

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