Gym Operator to Invest $20M in San Diego Fitness Clubs

24 Hour Fitness will make an investment of more than $20 million in its facilities in San Diego, Calif. within the next 24 months. This will be one of the most substantial market investments the firm has made over the past five years. 24 Hour Fitness operates more than 30 clubs in out of 420 clubs nationwide.

The investment program will involve relocations and upgrades to the clubs in Balboa, at University Towne Center and at Westfield Plaza Camino Real.

The Balboa club will relocate from its current location at 7620 Balboa Avenue into a former Albertson’s space at Vista Balboa Center in Kearny Mesa. The new club will feature more than 65,000 square feet of workout space, a full-sized basketball court and an indoor lap pool, among other amenities. The club at 4405 La Jolla Village Drive will move to a new space within Westfield University Towne Center. It will contain more than 45,000 square feet and feature a full-sized basketball court. The club in Carlsbad will relocate from 2213 South El Camino Real to a former Robinsons May space in Oceanside. The club will contain more than 56,000 square feet of space and will feature a full-sized basketball court, a four-lane lap pool, a whirlpool and an extensive outdoor aquatic area, among other things.

“Expansion is always exciting for our company, but even more so today because we have such deep ties to the residents of San Diego, many of whom have been members for more than 20 years,” said Jim McPhail, executive vice president of real estate and chief development officer with 24 Hour Fitness in a statement. “We’re confident these relocations and upgrades will greatly improve our members’ club experience, while also continuing to provide them with the access, convenience and value they’ve come to expect from 24 Hour Fitness.”

Gym Operator to Invest $20M in San Diego Fitness Clubs

24 Hour Fitness will make an investment of more than $20 million in its facilities in San Diego, Calif. within the next 24 months. This will be one of the most substantial market investments the firm has made over the past five years. 24 Hour Fitness operates more than 30 clubs in out of 420 clubs nationwide.

The investment program will involve relocations and upgrades to the clubs in Balboa, at University Towne Center and at Westfield Plaza Camino Real.

The Balboa club will relocate from its current location at 7620 Balboa Avenue into a former Albertson’s space at Vista Balboa Center in Kearny Mesa. The new club will feature more than 65,000 square feet of workout space, a full-sized basketball court and an indoor lap pool, among other amenities. The club at 4405 La Jolla Village Drive will move to a new space within Westfield University Towne Center. It will contain more than 45,000 square feet and feature a full-sized basketball court. The club in Carlsbad will relocate from 2213 South El Camino Real to a former Robinsons May space in Oceanside. The club will contain more than 56,000 square feet of space and will feature a full-sized basketball court, a four-lane lap pool, a whirlpool and an extensive outdoor aquatic area, among other things.

“Expansion is always exciting for our company, but even more so today because we have such deep ties to the residents of San Diego, many of whom have been members for more than 20 years,” said Jim McPhail, executive vice president of real estate and chief development officer with 24 Hour Fitness in a statement. “We’re confident these relocations and upgrades will greatly improve our members’ club experience, while also continuing to provide them with the access, convenience and value they’ve come to expect from 24 Hour Fitness.”

A Virginia company that owns five Gold’s Gyms in the Triangle is converting the health clubs to a new name and promising various improvements for members.McLean, Va.-based Titan Fitness is changing the local Gold’s locations to Fitness Connection clubs. Members will start to notice new signs as early as next week, said Titan spokesman Matt Amodeo.Health clubs changing hands often create hassles related to fees, contracts and other changes that spur complaints among members. But Amodeo said this transition should be seamless for local customers.The clubs’ staff, contracts and prices won’t change. The parent corporation is also the same and Titan plans to add new equipment, age-specific fitness programs, dietitians and other services.”We want to adopt an overall wellness approach,” Amodeo said. “We have more flexibility as an independent chain to add things members have been asking for.”Titan recently bought the Houston-based Fitness Connection chain and ended its affiliation with Gold’s. Titan owns 17 clubs in the Triangle; Greenville, N.C.; Houston, Texas; and Nevada.But one change will effect local members who travel. Previously, they could use other Gold’s Gyms across the country for free.Now members will have access to more than 9,000 clubs in other cities affiliated with the International Health, Racquet & Sportsclub Association. Many will offer free access, but some will charge a small fee, Amodeo said.The conversion of the Gold’s locations in this market will happen over the next three or four months, including various marketing and education efforts to explain the switch, Amodeo said. After that, Titan will look to add more Fitness Connection clubs in this region.The Gold’s Gyms that are converting to Fitness Connection are located in Raleigh at North Hills, on Six Forks Road and on Glenwood Avenue; in Cary on Kildaire Farm Road; and in the Durham side of Research Triangle Park on Emperor Blvd.

A Virginia company that owns five Gold’s Gyms in the Triangle is converting the health clubs to a new name and promising various improvements for members.McLean, Va.-based Titan Fitness is changing the local Gold’s locations to Fitness Connection clubs. Members will start to notice new signs as early as next week, said Titan spokesman Matt Amodeo.Health clubs changing hands often create hassles related to fees, contracts and other changes that spur complaints among members. But Amodeo said this transition should be seamless for local customers.The clubs’ staff, contracts and prices won’t change. The parent corporation is also the same and Titan plans to add new equipment, age-specific fitness programs, dietitians and other services.”We want to adopt an overall wellness approach,” Amodeo said. “We have more flexibility as an independent chain to add things members have been asking for.”Titan recently bought the Houston-based Fitness Connection chain and ended its affiliation with Gold’s. Titan owns 17 clubs in the Triangle; Greenville, N.C.; Houston, Texas; and Nevada.But one change will effect local members who travel. Previously, they could use other Gold’s Gyms across the country for free.Now members will have access to more than 9,000 clubs in other cities affiliated with the International Health, Racquet & Sportsclub Association. Many will offer free access, but some will charge a small fee, Amodeo said.The conversion of the Gold’s locations in this market will happen over the next three or four months, including various marketing and education efforts to explain the switch, Amodeo said. After that, Titan will look to add more Fitness Connection clubs in this region.The Gold’s Gyms that are converting to Fitness Connection are located in Raleigh at North Hills, on Six Forks Road and on Glenwood Avenue; in Cary on Kildaire Farm Road; and in the Durham side of Research Triangle Park on Emperor Blvd.

Q: “With natural disasters occurring around the world in Japan, New Zealand and, most recently, the American South, what steps should a health club that’s been affected by such a disaster take to begin the recovery process?”

A: Responding to a national disaster is all about prioritization. The extent of the damage to both the club and the regions infrastructure will determine what these priorities are. You may have to go through a simple clean up or find new premises.

One thing that should be at the top of the list in all circumstances is staff. Make sure that they feel safe and their home life is as secure as possible. Not only will every staff member’s situation be different (some may be relatively unaffected, others may have lost their homes, or loved ones), but how they react to this will vary considerably. We all know how home life issues can distract people at work, and a natural disaster is an extreme case of this. Until people feel safe in their home life, their ability to constructively add value to any recovery process of a club is hindered, and the workplace may be one of the few places where any scene of normality takes place for some months.

Another important consideration is preparing for an insurance claim. Before starting any remedial work, photos should be taken and as much evidence recorded to support any insurance claim. For business more significantly affected, a loss of business, or business interruption claim may also need to be prepared, and this will often require substantial financial calculations to be made before a claim can be. Of course this assumes that the club has the correct type and level insurance – and it is a timely reminder to all to ensure that the club is insured for not only the likely, but the unlikely, and potentially catastrophic events. (After all until 2010 everyone knew that Christchurch was not on a fault line, and did not have large earthquakes. Oh how wrong we all were!)

Most clubs insure physical assets well, but many do not fully insure business interruption and more significantly, depopulation insurance (the terms used in different countries may vary – but any insurance broker should know these terms) – and unfortunately it’s too late once the disaster strikes.

A: From an insurance standpoint, be sure your facility is covered for disasters, before they strike.

If your club is in a flood zone, you will need to secure flood insurance. If your club is not in a flood zone you still have the ability to purchase flood insurance through the NFIP (National Flood Insurance Program). If your club is in an earthquake zone, you will want earthquake coverage. For wind damage caused by storms or tornadoes, ensure that your existing property and casualty insurance provides wind and hail coverage.

Property insurance covers building repair or replacement when damage is caused by the stated covered causes of loss. If your building is badly damaged or destroyed, it can take months to get running again. So be sure to secure business interruption insurance to pay your ongoing expenses while you get your business back on track.

Another disaster planning coverage is contingent business income coverage. This covers you for business income loss caused by the inability of a service you depend on to provide such service, such as a local power or water supply company.

Be sure that all your insurance is with an A+ rated company with the resources to actually pay your claim. There have been instances where lower-rated companies have been so burdened by claims that their ability to pay claims is jeopardized. This is not the case with an A+ rated company. It has the resources necessary to pay all claims.

A: The best way to emerge from a disaster is to prepare ahead of time. All membership and accounting data should be backed up at an off-site, secure location; you should have an up-to-date list of all your FFE items, especially fitness equipment (photos or videos are helpful); have an email data-base for your entire membership; assure adequate insurance to cover loss of income while you are rebuilding; have a Facebook Fans page, Twitter, and LinkedIn accounts. After a disaster, communication with your staff, members and the community is critical. Use email, phone chains, your social networking and local media to frequently update your plans.

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