Fitness Life Marketing….Are You on YouTube?… Amerishape
FITNESS LIFE MARKETING......Health Club Owners Never Plan to Fail, but Often Fail to Plan!
CNN televised the first-ever presidential debate featuring videos from YouTube, the Web’s most popular online video community. Over 3,000 videos of people asking questions were submitted, of which 39 were presented to the candidates on prime-time national television.
Fitness Life Marketing….Are You on YouTube?… Amerishape
While, to some, this might seem like an interesting novelty, it makes all kinds of sense to the 220 million Americans with Internet access. And for those with a keen appreciation of fitness marketing, the event resounded like a bell going off in their heads. Add 91 million video-capable cell phones to the equation, and the bell becomes Big Ben being hammered by a sumo wrestler on steroids.
Fitness Life Marketing….Are You on YouTube?… Amerishape
The fact that YouTube, which was founded in 2005, led the prime-time charge is no surprise. Nielsen NetRatings reports that, during any given month, some 119 million unique viewers watch 7.5 billion video streams online. YouTube, with 200 million unique views per month, gets the lion’s share. Google, the world’s largest search engine, recognized the potential immediately and acquired YouTube in 2006 for $1.25 billion. This synergistic pairing of search and view technologies is one of the main reasons why fitness industry professionals now need to seriously consider adding YouTube to their fitness marketing marketing mix.
Fitness Life Marketing….Are You on YouTube?… Amerishape
Many have already done so: You can now watch people exercise in clubs, obtain workout tips on how to use particular types of equipment, and even attend tutorials on club management fitness marketing .
Casey Conrad, the president and founder of Communications Consultants, of Wakefield, Rhode Island, an industry marketing and communications firm, emphasizes two points about YouTube and the Web. “Right now, audio/video is the highest driver of search-engine optimization,” she points out, “which means that, if a club wants its Website to be prioritized in a search, adding links and references to videos on a social networking site such as YouTube is critical.”
Fitness Life Marketing….Are You on YouTube?… Amerishape
Conrad notes that Web-based videos can help drive business, “but,” she cautions, “it has to be done the right way.” She recommends combining videos with other marketing fitness marketing efforts, including references to the video in press releases and related ad campaigns. “Give people a compelling reason to go to your Website,” she advises, “and then, give them more reasons to keep them coming back.”
Fitness Life Marketing….Are You on YouTube?… Amerishape
Conrad’s second important point is that clubs, in general, haven’t yet utilized e-marketing in a significant way. “Traditional marketing isn’t getting the response it used to,” she reports. The interactive nature of Web-based applications is setting a new marketing standard—one that’s highly compatible with the industry’s market and product.
Fitness Life Marketing….Are You on YouTube?… Amerishape
Conrad, who conducts seminars on e-marketing integration, points out that e-marketing is fast, inexpensive, and, if done correctly, very effective. “Uploading a series of videos on YouTube that advertise your club and its programs in a unique and compelling way, and then integrating that with other e-marketing resources, along with traditional media promotions, is an incredibly powerful tool,” she posits. “It’s where this industry needs to go.”
Fitness Life Marketing….Are You on YouTube?… Amerishape
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