Is this the Best Fitness Marketing Ever?
Is this the Best Fitness Marketing Ever?
Club owners and managers,…..What do you think? Would you do this?
Send us your comment.
As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people’s weights on a large LCD screen.
Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?
Sponsored by: Fitness Life Marketing 1-888-541-0714 ext2
Article Research Contributor: Amerishape Weight Loss
http://www.good.is/post/is-this-the-best-fitness-marketing-ever/
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As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people’s weights on a large LCD screen.
Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?
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19 Aug 09 at 9:47 am